Publications

  1. Himanshu Mishra & Arul Mishra (2016). Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making. PLOS ONE http://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0145159
  2. Keith Botner, Himanshu Mishra, Arul Mishra (2015), “Fighting For a Cause or Against It: A Longitudinal Perspective, Journal of Marketing Research, 52 (February).
  3. Himanshu Mishra, Arul Mishra, and Oscar Moreno, (2015), “Bias in spatial risk assessment,” Management Science, 61 (April).
  4. Himanshu Mishra, Arul Mishra, Jessica Rixom, and Promothesh Chatterjee (2013), “Influence of Motivated Reasoning on Saving and Spending Decisions,” Organizational Behavior and Human Decision Processes, 121 (May).
  5. Arul Mishra, Himanshu Mishra, and Tamara M. Masters. (2012), “The Influence of Bite-Size on Quantity of Food Consumed: A Field Study,” Journal of Consumer Research, 38 (February).
  6. Himanshu Mishra, Arul Mishra, and Baba Shiv (2011), “In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster,” Psychological Science, 22 (6).
  7. Arul Mishra and Himanshu Mishra (2011), “The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods,” Journal of Marketing Research, 47 (February)
  8. Arul Mishra and Himanshu Mishra (2010), “We are what We Consume: The Influence of Food Consumption on Impulsive Choice,” Journal of Marketing Research, 47 (December).
  9. Arul Mishra and Himanshu Mishra (2010), “Border Bias: The Belief that State Borders can Protect against Disasters,” Psychological Science, 21 (11).
  10. Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2010), “How Salary Receipt Affects Consumers’ Regulatory Motivations and Product Preferences,” Journal of Marketing, 74 (September).
  11. Arul Mishra, Himanshu Mishra, and Dhananjay Nayakankuppam (2009), “The Group Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences,” Psychological Science, 20 (July).
  12. Arul Mishra (2009), “The Influence of Contagious versus Non-contagious Product Groupings on Consumer Preferences,” Journal of Consumer Research, 36 (June).
  13. Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2007), “Seeing Through the Heart’s Eye: The Interference of System 1 in System 2”, Marketing Science, 26 (5).
  14. Arul Mishra and Dhananjay Nayakankuppam (2006), “Consistency and Validity Issues in Consumer Judgments,” Journal of Consumer Research, 33 (December). (Lead article)
  15. Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam (2006), “Money: A Bias for the Whole,” Journal of Consumer Research, 32 (March).