Industry projects

Co-Director Initiative for Consumer Decision Making

As a co-director of ICDM, I work with different companies on projects that help bridge the gap between marketing theory and practice.


  • Influence of geographic factors on pricing decisions.
  • Applying Artificial Intelligence algorithms to understand optimal retail decisions.
  • Using adaptive learning to understand the real impact of promotions.
  • Field experiments that test the effectiveness of in-store marketing activities.